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WORLD RENOWNED ARTS, POP-CULTURE AND ENTERTAINMENT EXPERTS

The M Agency is Australia’s leading marketing agency operating at the intersection of culture, entertainment, media and technology. The agency’s core purpose is to ‘connect people with what they love’. For over 20 years, the world’s largest local and international entertainment brands have trusted The M Agency to handle their multi-million dollar marketing campaigns.

In 2020, The M Agency faced a sink or swim moment with COVID-19 nearly wiping out the arts and entertainment sectors. Not one to be defeated, The M Agency pivoted into the eye of the storm and launched a new division, M-LIVE, as the live event and experiential division. M-LIVE has proudly delivered and launched with Australia’s first custom made COVID-safe arts and entertainment initiative Van Gogh Alive in Sydney for its Australian Premiere.

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  • Founded in April 2020 in Sydney during COVID-19 lockdown M-LIVE was born from the need to restart the Arts and Entertainment sectors during a time audiences needed it the most.
  • The vision for M-LIVE is simple: to present Arts and Entertainment in exciting new formats that allow audiences to reconnect with what they love, safely.
  • M-LIVE has proudly delivered Australia’s first custom made COVID-safe event, Grande Experiences’ Van Gogh Alive in Sydney at the Royal Hall of Industries. Without any Government funding or brand underwriting, M-LIVE bravely committed to producing and promoting Australia’s first large scale Arts initiative during these risky and uncertain times – injecting hope into the industry at large.
  • Why Van Gogh?
  • People turn to entertainment and the arts in times of trouble. Van Gogh had a difficult life and his journey and struggle resonates with many today. Through his art and story audiences can be reassured that beauty still exists. I was confident Van Gogh Alive could be a beacon of joy in an otherwise barren entertainment landscape during this traumatic year.” – Emma Triggs


WE CAN’T WAIT TO ANNOUNCE OUR NEXT PROJECT. STAY TUNED HERE:

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Contact

SYDNEY

320 Pitt Street, Level 2
Sydney, NSW 2000
Australia
+61 2 8920 2800
info@themagency.com.au

MELBOURNE

222 Exhibition Street
Melbourne, VIC 3000
Australia
+61 2 8920 2800
info@themagency.com.au

AUCKLAND

22 Stanley Street
Parnell, Auckland 1052
New Zealand
+61 2 8920 2800
info@themagency.com.au

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