Who we are

WORLD RENOWNED ARTS, POP-CULTURE AND ENTERTAINMENT EXPERTS

The M Agency is Australia’s leading marketing agency operating at the intersection of culture, entertainment, media and technology. The agency’s core purpose is to ‘connect people with what they love’. For over 20 years, the world’s largest local and international entertainment brands have trusted The M Agency to handle their multi-million dollar marketing campaigns.

In 2020, The M Agency faced a sink or swim moment with COVID-19 nearly wiping out the arts and entertainment sectors. Not one to be defeated, The M Agency pivoted into the eye of the storm and launched a new division, M-LIVE, as the live event and experiential division. M-LIVE has proudly delivered and launched with Australia’s first custom made COVID-safe arts and entertainment initiative Van Gogh Alive in Sydney for its Australian Premiere.

about

work

Success story of 2020. Funded and presented Australia’s top selling event VAN GOGH ALIVE to revive the COVID-devastated arts and entertainment sectors.

Promoter - Marketing - Media - Digital - Publicity - Creative - Social - Content - Partnerships - Event Management

We teased the announcement of Harry’s new ANZ tour to a legion of adoring fans and drove 85,000 sign-ups in the first 24 hours.

Creative - Digital - Outdoor

We developed all marketing and advertising to support the Kurios Australian Tour, making it the “must-see” event of the year. Our campaign saw all sales targets in all markets exceeded.

Marketing - Media - Content - Creative - Project Management

Each year we help American Express support the local music industry by distributing 1 million dollars in grants to artists, businesses and fans.

Music Backers Grant - Consulting - Digital

We reached over a million superfans in 24 hours to sell out Taylor Swift’s Reputation tour via a content partnership with Network 10 that included the development of a documentary broadcast, an hour of music videos and appearances on The Project and Studio 10.

Media - Content - Social

We created an innovative campaign to refresh Shakespeare for modern audiences overachieving on all sales targets.

Marketing - Media - Project Management

We reached over 3 million thirsty patrons in Sydney with a social content and local area campaign promoting See Sounds, Merivale’s summer live music program.

Social Content

For many years we have worked with Oz Comic-Con to connect fans with their pop-passions.

Media - Partnerships

We ran a successful AR campaign across Snapchat to announce the pre-sale for Little Mix’s recent tour.

VR - Social

Our use of location data from recent tours by similar artists drove 3x average conversion rates across our digital campaign.

Media - Digital - Social

work

services

What we do

media
content
creative
social
search
public relations
research & insights
entertainment marketing
project management
partnerships data & analytics
m-live Events & Brand Activations

services

clients

Clients

clients

team

Executive Team

Emma Triggs

Founder and CEO

Vanessa Richards

Head of M-Live

Peter Sintras

Head of M-Talent

Annaliese van Riet

Head of People and Culture

team

mlive

Founded in April 2020 in Sydney during COVID-19 lockdown M-LIVE was born from the need to restart the Arts and Entertainment sectors during a time audiences needed it the most.
The vision for M-LIVE is simple: to present Arts and Entertainment in exciting new formats that allow audiences to reconnect with what they love, safely.
M-LIVE has proudly delivered Australia’s first custom made COVID-safe event, Grande Experiences’ Van Gogh Alive in Sydney at the Royal Hall of Industries. Without any Government funding or brand underwriting, M-LIVE bravely committed to producing and promoting Australia’s first large scale Arts initiative during these risky and uncertain times – injecting hope into the industry at large.
Why Van Gogh?
“People turn to entertainment and the arts in times of trouble. Van Gogh had a difficult life and his journey and struggle resonates with many today. Through his art and story audiences can be reassured that beauty still exists. I was confident Van Gogh Alive could be a beacon of joy in an otherwise barren entertainment landscape during this traumatic year.” – Emma Triggs

WE CAN’T WAIT TO ANNOUNCE OUR NEXT PROJECT. STAY TUNED HERE:

mlive

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contact

Contact

SYDNEY

320 Pitt Street, Level 2
Sydney, NSW 2000
Australia
+61 2 8920 2800
info@themagency.com.au

MELBOURNE

222 Exhibition Street
Melbourne, VIC 3000
Australia
+61 2 8920 2800
info@themagency.com.au

AUCKLAND

22 Stanley Street
Parnell, Auckland 1052
New Zealand
+61 2 8920 2800
info@themagency.com.au

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