The M Agency is Australia’s leading marketing agency operating at the intersection of culture, entertainment, media and technology. The agency’s core purpose is to ‘connect people with what they love’. For over 20 years, the world’s largest local and international entertainment brands have trusted The M Agency to handle their multi-million dollar marketing campaigns.
In 2020, The M Agency faced a sink or swim moment with COVID-19 nearly wiping out the arts and entertainment sectors. Not one to be defeated, The M Agency pivoted into the eye of the storm and launched a new division, M-LIVE, as the live event and experiential division. M-LIVE has proudly delivered and launched with Australia’s first custom made COVID-safe arts and entertainment initiative Van Gogh Alive in Sydney for its Australian Premiere.