The cultural connections agency

WORLD RENOWNED ARTS, POP-CULTURE AND ENTERTAINMENT EXPERTS

Meet Australia’s top media, content and creative agency. The M Agency works with the world’s biggest local and international brands to connect audiences to entertainment in fresh, authentic ways. Launched in Sydney in 1999, The M Agency operates at the intersection of culture, media and technology. The overarching ethos is to inspire people to get out and enjoy the things they love, each and every day. The M Agency has delivered hundreds of 360 degree marketing campaigns that have connected audiences with experiences that are remembered for a lifetime.

about

work

We teased the announcement of Harry’s new ANZ tour to a legion of adoring fans and drove 85,000 sign-ups in the first 24 hours.

Creative - Digital - Outdoor

We created an innovative campaign to refresh Shakespeare for modern audiences overachieving on all sales targets.

Marketing - Media - Project Management

We developed all marketing and advertising to support the Kurios Australian Tour, making it the “must-see” event of the year. Our campaign saw all sales targets in all markets exceeded.

Marketing - Media - Content - Creative - Project Management

Each year we help American Express support the local music industry by distributing 1 million dollars in grants to artists, businesses and fans.

Music Backers Grant - Consulting - Digital

We reached over 3 million thirsty patrons in Sydney with a social content and local area campaign promoting See Sounds, Merivale’s summer live music program.

Social Content

We reached over a million superfans in 24 hours to sell out Taylor Swift’s Reputation tour via a content partnership with Network 10 that included the development of a documentary broadcast, an hour of music videos and appearances on The Project and Studio 10.

Media Content - Partnership Integration - Social

We developed a campaign spanning digital, programmatic, outdoor and social for one of the world’s largest touring activations.

Media - Digital - Social

We increased digital media visibility during Splendour in the Grass which delivered an exceptional result for Secret Sounds.

Media - Digital

For many years we have worked with Oz Comic-Con to connect fans with their pop-passions.

Media - Partnerships

Our use of location data from recent tours by similar artists drove 3x average conversion rates across our digital campaign.

Media - Digital - Social

We gave the Queensland Music Festival a new and refreshed brand identity that rolled out across print, video and out of home.

Creative

We ran a successful AR campaign across Snapchat to announce the pre-sale for Little Mix’s recent tour.

VR - Social

work

services

Services

media
content
creative
social
search
public relations
research & insights
entertainment marketing
project management
partnerships
data & analytics
m-live
Events & Brand Activations

services

clients

Clients

clients

team

Leadership

Emma Triggs

Founder and CEO

Ben Sjögren

General Manager

Dave Bostelman

Head of Client Services

Jessie Clear

Head of Creative

Freja Lombardo

Head of Content + Communications

Danny Wood

Finance Director

Colleen Kanzora

Marketing Director

Lisa Loxley

Design Director

team

mlive

M-LIVE develops, produces and delivers innovative events and bespoke brand activations for today’s COVID-19 aware world.
M-LIVE reimagines entertainment and presents it in exciting new formats to allow audiences to reconnect and enjoy the things they love, safely.
Led by The M Agency CEO and founder Emma Triggs, M-LIVE has a dream team of artistic, production and customer experience experts drawn from the likes of Cirque du Soleil, Merivale and Vivid Sydney.
M-LIVE’s first event brings COVID-safe VAN GOGH ALIVE to Sydney this August for its Australian premiere. The brainchild of Bruce Peterson, CEO and founder of Grande Exhibitions, VAN GOGH ALIVE is the world’s most visited multi-sensory experience having toured over 50 cities and appreciated by more than 6 million people to date. It has had highly successful runs in the world’s leading cultural capitals including Rome, Berlin, Shanghai, Hong Kong, Milan, Moscow, and many more.
We can’t wait to bring it to Sydney and help revive the city’s cultural heartbeat.
Footage courtesy of Grande Exhibitions

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mlive

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contact

Contact

SYDNEY

201 Miller Street
Level 17, Suite 17.01
North Sydney, NSW 2060
Australia
+61 2 8920 2800
[email protected]

MELBOURNE

162 Collins Street, Level 3
Melbourne, VIC 3000
Australia
+61 2 8920 2800
[email protected]

AUCKLAND

22 Stanley Street
Parnell, Auckland 1052
New Zealand
+61 2 8920 2800
[email protected]