Freya is a content strategist and communications expert with over 20 years experience in the arts, entertainment and lifestyle arenas. She has a passion for evolving content and engaging audiences across festivals, live events, online media and magazine publishing. Freya has held senior roles and consultancies with Destination NSW, Sydney Opera House, Telstra Media, Optus Media, AOL Time Warner and the ABC (Australian Broadcasting Commission).
She led the copywriting and content creation for Vivid Sydney 2017, 2018 and 2019 helping Destination NSW win numerous International Festival and Event Awards for Vivid Sydney’s publications, programs, website, newsletters and blogs. Freya brings exceptional editorial skills, commercial acumen and stakeholder relations to all of The M Agency’s projects.