Emma is an arts and entertainment marketing powerhouse who has created campaigns for some of the most memorable moments in entertainment over the past 25 years. Emma’s live entertainment career started in television at Nine.

She then moved into the world of advertising, perfecting her Account Management skills at top global agencies including Ogilvy, DDB and Y&R. In 1994, Emma followed her passion for entertainment and moved to Sony Music where she held the position of Director, Advertising & Special Products.

As part of this role, Emma led the advertising strategy to launch Sony PlayStation into the Australian market. Emma was also an integral member of the Sony Integration committee. In 1999, Emma saw a gap in the market for specialist entertainment marketing and advertising services and founded The M Agency (formerly M Advertising).